Background

Type is the area that many designers have had no formal training in and have the least knowledge of.

Good typography however, can transform an ordinary document or design into an outstanding piece of communication. This one day Adobe authorised course covers the principles of type, outlines what works and what doesn’t and provides practical examples of how to produce typographically excellent documentation using the powerful set of typographic controls in Adobe InDesign.

Course Content

INTRODUCTION
You already know more than you think about type?
Case study: newspaper mastheads
What do typefaces say?

THE CHARACTER OF TYPE
Different type personalities - classy, serious, fresh, authoritative, fun, reliable etc. Examples of type that really works

SERIF AND SANS SERIF
The origins of the serif
Classic serif typefaces
Classic sans-serif typefaces

MEASURING TYPE
Traditional conventions; points, picas and ciceros

LEADING AND KERNING
Ways of controlling the vertical space between text
Ways of controlling the horizontal space between characters
Troublesome kerning pairs
Optical kerning in InDesign

LEGIBILITY ISSUES
What the Swiss school can teach us
Choosing a typeface
Typefaces that work well together
Using white space effectively
Font families

TYPOGRAPHIC ELEMENTS
Using rules, dingbats, symbols and glyphs
Ligatures and hanging indents
Examples of great typography
Type and colour
Using contrast
Type for on-screen display
Colour theory

FONT ISSUES
Font problems
Font conversion
Buying fonts
Free fonts
Trouble-free printing
Embedding fonts

BUILDING A CONSISTENT, APPROPRIATE STYLE
Creating a coherent style

THE 10 COMMANDMENTS OF TYPE

QUESTIONS AND ANSWERSnke Leasing